I know I wrote before that the cellular industry is becoming a software-dominated market, but there are still some signs out there, that I might be wrong about that. Take HTC for example. I remember when, not so long ago, HTC was a no-name generic type of company. They were the type of company that made handsets somewhere in the Far East but pretty much no one heard of.
A lot has changed since those days. HTC started making such good hardware that they have become one of the, if not THE, most dominant players in the cellular world today. They are now making phones for giant corporations like Palm, Google, and Microsoft. So maybe hardware does still appeal to some, and the software trend we seem to be entering, will take some time to really take over the market.
Alternatively, maybe what people are really looking for, is a combination of the two. They want a beautiful piece of hardware that’s form factor makes it easy to operate, alongside a user friendly, easy-to-use interface, and a fast and responsive operating system. Oh yea, and let’s not forget this week’s buzz word, an app store.
-Hillel