Nokia’s Going Down The Tubes

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Nobody was surprised today when Nokia officially announced the release of the Tube or the 5800 XpressMusic handset. It is an OK looking handset, I guess. I think, like many other recent announcements, it would have been huge news prior to the launch of the iPhone. I am sure Nokia is kicking themselves now that they did not release this earlier. There is no avoiding the iPhone comparison, and from the short reviews that are out there, it looks like the Tube is just another touchscreen that will stay in the shadow of the iPhone.

It is true the specs on the Tube are not too shabby. It boasts a 3.2 inch display, 3.2 megapixel autofocus Carl Zeiss camera w/ dual-LED flash, a secondary front camera for video calling, stereo Bluetooth, WiFi 802.11 b/g, and integrated GPS. Those are not bad specs, but do they compare to those of the Omnia for example? Would this phone be generating so much hype without the Nokia branding on top? Not so sure!

Even with its decent specs, CrunchGear spent a few minutes with the phone and was not impressed. What was most unimpressive was the crowded UI and the Web browser. As I have said many times, in today’s market, with pretty much all the big players making amazingly impressive touchscreen devices, what separates the men from the boys is the user experience. Seems that Nokia has their work cut out for them if they want to maintain their market share for much longer.

-Hillel

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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com

 

4 thoughts on “Nokia’s Going Down The Tubes

  1. I have been reading reviews and some reviewers believe it is superior to the iPhone, most especially because you can have simulataneous APPs running while the iPhone runs them serially.

    In any case, people have different views on anything. Personally I would love to see some of the wind taken from Apple’s sails as they are getting too much like Microsoft and I am a hardcore Mac OS X user who loves it and avoids Windows at all costs.

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