The Motorola Aura Costs How Much?

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Motorola seems to be attempting to get back in the game, but just like last time, they are doing it all wrong. Motorola released the new Motorola Aura (at least last time, they had a pretty cool name, I mean, Aura?) handset, I think you should sit down for this.

Before I tell you what is so special about this phone, let me tell you what is not. The specs! The phone is 18 mm thick (just for reference, the original Razr was 14mm), it does not have 3G or Wifi, and the camera is a boring 2 megapixels.

So then someone please tell me why the heck this phone costs, (are you sitting down?), a whopping (I’m telling you, you’re gonna want to sit down for this one) $2000?  OK so it is supposed to be one of those stylish looking phones, I get it, but at least the  Nokia 8800 Carbon Arte has 3G and a decent 3.2 megapixel camera.

Well, at least they did a good job with the design, right? Wrong! This phone is, in my opinion, one of the ugliest phones I have ever seen. Is it just me? Even in the below video, in which they are attempting to show off the beauty of the phone (I think that’s what they are doing, I need to brush up on my Russian), opening and closing the phone seems painfully difficult.

I don’t know about you, but Motorola making $2,000 phones when they have not made a good $50 phone in months, just does not sit well with me. Someone needs to talk some sense into whoever is making the decisions over there in the Motorola house, otherwise, at this rate, when I buy my son his first cellphone (he is now 4, I figure he has a few more months), he will never have heard of Motorola.

In Motorola’s defense, they have not given up. I have to admit that with phones like this, this, and this, I would’ve given up long ago.

-Hillel

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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com

 

7 thoughts on “The Motorola Aura Costs How Much?

  1. One of the ugliest phones ever! They are bringing back a design that failed back in 2001 I believe. This is why no one thinks of motorola anymore.

  2. Thanks for that shocker, I needed something to wake me up this morning.

    2,000 USD?! Thats way out of hand. Just like the above poster, this phone looks ridiculous, after watching the video I couldn’t see how this phone would be very functional at all.

    Although the screen may have some impressive effects the text looks too small to read properly, from what I saw in the video.

    For the price range you’d think you’d at least get something tastey(sp?), some gadget or some sort.

    Oh well, looking to you for the final update ~_0

  3. 1. a 2 mp and a 3.2 mp is not that much different in efficiency since all the new phones carry cameras with at least 8 mp. People who can afford this phone probably ca n afford a high end camera to take picture when they need to. A 2 mp camera is just a plus when it comes to luxury phones. Anyone ever thought about why most Vertu phones doesn’t even have a camera?
    2. Why would anyone want to go on Internet on this phone. Just take a look at the display! Wouldn’t it hurt your eyes if you check yours email or surfing the net?
    Well the fact that you don’t like it and it doesn’t carry what you need doesn’t mean it will not sell.

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