I am Now a Mac

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Once again, Apple’s marketing team has managed to amaze me. The only question I have is, why don’t other companies, like say Microsoft, learn from Apple’s marketing strategies? They really are nothing short of brilliant.

Now I know this is Aryeh’s area of expertise, and I know nothing about marketing, except of course as an average consumer I know when marketing achieves its goals, i.e when I want to buy the product that is being marketed, but besides that, not much. However, after watching Apple’s video presentations, that they always post on their site right after a product is announced, I somehow always want to buy their product.

For example, 5 minutes ago, I was not interested in buying a new Macbook, nor did I know what the new Macbook offered that the old ones did not. I innocently surfed to Apple.com, maybe to check out some trailers, maybe to look at one of their innovative products. But before I could get to my destination, I clicked on a video presentation of the new Macbook, and guess what? I want one! I have officially been transformed from a PC to a MAC, in 5 minutes!

Isn’t that what marketing is all about?

This is not to mention Jobs’ brilliant keynotes, or any of their other marketing strategies, I already talked about those here. This is just a simple combination of caring enough to post a video presentation on the site, and making it just great enough, that after watching it, I know what I want for my birthday.

-Hillel

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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com