Depending who you ask (my wife or me), this is either some genius marketing (that would be me), or some seriously demented black humor that assists in creating a restaurant in which no normal person should consume anything (do I really need to elaborate on who took that stance?)
Eating there might kill you (in reality, it is no worse than Burger King or any of its siblings), but you can watch this highly entertaining video at no risk at all. Putting the issue of cholesterol and heart attacks aside, you gotta admit that the food looks really good.
-Hillel