CES: Palm, Apple, and Tech N’ Marketing

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CES is coming up and that means a few things for you and me. First of all, it means that you will be able to come here to view/read about the latest news from the show because we have someone who will be blogging from Las Vegas for us.  The other piece of information that will become clear to us is that there is no, and never will be an iPhone Nano (right Apple? You are not really going to shrink the esthetically pleasing iPhone, are you?)

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CES also means that we will finally know whether Palm really has something significant for us or if they’re closing down shop. Those are the only two options as far as I can tell, because if Palm’s announcement is not something absolutely huge, I am talking iPhone or G1 huge, then we can all say goodbye to the maker of the famous Treo.

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There is no question that Palm is getting our hopes up and the word on the street is that they will be annoucing a totally new OS with at least one new device but probably more. They are making some huge steps in the right direction, there is no question about that. They just launched their on-device application store for both Windows Mobile and Palm OS devices. They are calling it “The Software Store”, how original.

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According to Mobile Crunch, Palm’s new OS will be called Nova, and will try to fall somewhere in the middle of the business oriented RIM and the fun oriented iPhone. I am not sure I agree with that assessment, RIM is not so business oriented, with their Storm, and the iPhone is not only fun oriented, with its push mail and GPS.

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There is no question that whatever Palm announces, it will be big, the only question is, will it be big enough? They just replaced their CFO and they are releasing all kinds of teasers to the press so it looks like they are trying to make it REALLY big.

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I was never a big fan of Palm, my wife had the Tungsten II, which was pretty lame, and I for one, never really understood the appeal of the popular Treos. If Palm achieves their obvious goal of competing with Apple and RIM, and they introduce a new awesome OS along with a device that has a really large touch display with all the goodies we have grown so accustomed to, I will be the first in line.

-Hillel

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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com