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I came across this video on Gizmodo and I thought it was worth sharing.
[vodpod id=Groupvideo.1504003&w=425&h=350&fv=]
The things that people are able to do with the iPhone SDK are really amazing. This is where innovation is at, when it comes to cellphone software. We will have to see what Android brings to the picture.
Hi All,
This is an awesome story of EA Sport’s creativity and real understanding of their user base.
When Levinator25 posted this video on YouTube on Aug 30th 2007, EA Sports had to respond.
[youtube=http://www.youtube.com/watch?v=h42UeR-f8ZA&eurl=http://www.google.com/reader/view/?hl=en]
It shows a clear glitch in the game PGA Tour 08 in which Tiger Woods is taking a “Jesus Shot,” from standing on water.
EA Sports had two options; one was to correct the error rewrite the code and be lame. The other option was to come up with a clever ad to answer to the bug and they did just that, take a look:
[youtube=http://www.youtube.com/watch?v=FZ1st1Vw2kY]
This is truly an example of people who understand the end users. Customers love to see that companies also have some humor tucked away behind the corporate bureaucracy and lawyers. This shows some real signs of life and just is, the RIGHT way to go about dealing with a little glitch in the programing code.
Way to go EA Sports!
Check out Payoneer at TechCrunch50
Hi,
It’s getting late so ill keep this short. Kevin Rose(founder of Digg) has posted updates for the New iPod Nano.
Take a look
Latest rumors:
– Revamp of entire iPod line.
– Small cosmetic changes to Touch, Nano to see significant redesign (see pic below).
– iPods to see fairly large price drops to distinguish itself from the $199 iPhone.
– iPod touch 2.1 software, iPhone to get update very soon after.
– iTunes 8.0 (“it’s a big update w/new features”).
– All of this coming in the next 2-3 weeks.
[youtube=http://www.youtube.com/watch?v=N99aEA4UkBc&eurl=http://kevinrose.com/]
Later,
Aryeh
In my previous post about Microsoft’s attempt to copy Mac’s add campaign, my point was that they are just lame, but I am going to build on that point to include that Microsoft is totally failing in their attempts to use social marketing. Today, where social marketing is where it is at, one of the largest companies in the world still cant tie their shoelaces. One of the great things about social marketing is that its cheap and effective, if used correctly. Microsoft, on the other hand, would rather spend 300 million dollars on big celebrities to probably make some stupid TV commercials that will draw some attention but are really pathetic. You are one of the most powerful companies in the world and you need Seinfeld, Sarah Silverman, Willie Nelson, Travis Pastrana, Matthew McConaughey, Ralph Nader, Rob Corddry, Stephen Colbert (and even the late Bernie Mac is being considered for the ad) to do your marketing for you?
Get some creativity Microsoft, come on, any idiot can pay 300 million dollars and make an ad. Stop following, and innovate or else the next generation of young Americans who already hate your company will continue to buy other products.
I’m sure you are all familiar with the clever Apple Ad campaign “Hi, I’m a Mac and I’m a PC” in which Mac takes jabs at Microsoft and it’s programs. Click here watch some
Well today Microsoft announced that they are hiring Jerry Seinfeld to do the same thing for Microsoft. Microsoft again is totally unoriginal, we’ll have to wait for to see the damage for ourselves. Jerry, all I have to say is Why?? You have so much money. Joining forces with Microsoft is not going to help your reputation.
Addition- They are spending 300 million dollars on the campaign
Hello World,
I’m Aryeh. Im not quite sure who I am blogging for or what I am blogging about but we will call this a “work in progress.”
Over the course of the day I tend to read about 3-5 online newspapers, in addition to my RSS reader in which I have around 10 marketing blogs and 15 tech and Mac blogs. (Yes I am Mac user.) I am a gadget freak and I love innovation and technology. I will try to post about interesting stories that I pick up on during the day and other random things that I encounter through my life.
I work as a Marketing Manager for a company called Payoneer. We are a startup that is growing really quickly and what I’m working on right now is to try to bring the company’s image from the regular startup to the “cool web 2.0” company.
What is a “cool web 2.0” company? In my head it is companies that:
Examples of a few are Ning, Wetpaint, Wix, Webook.
I will try to post examples to illustrate my unfinished definition.
Presently I am spending most of my time working on online communities, blogs, bloggers and all kinds of social and web marketing. The company has really focused on R&D in the past years to get our platform to where it is today, but little to no attention has been spent on brand development and image. It is not a easy task to start something from nothing but it is certainly a challenge. The challenge mainly consists of dealing with priorities, the word slows down my ideas and projects. As much as the word urks me, in the framework of a startup it is the way things need to be done to enable the fulfillment of the end goal.
To leave off with a great YouTube video about YouTube. It really is quite fascinating to see how a user generated content site is changing online and offline culture. Its long but its really worth the time.
[youtube=http://www.youtube.com/watch?v=TPAO-lZ4_hU]
That’s all for now.
Have a good one,
Aryeh
