Today’s biggest industry news, as far as I am concerned, is the Apple store launch in Ramat Aviv, Israel. According to reports (who am I kidding? There are no reports, I am talking about what was written on the designated Facebook group), the grand opening has been in planning for months, and the new store will offer the Israeli consumer the same experience provided in Apple stores around the world (I wish I knew what that meant first hand, but from what I heard, it is a fun one).

What is left now, is 2 things:

• To get this store up to date with the most current Apple products (I know it has not opened yet, but I have a hunch that they will offer year-old products there), like the new iPhone for example.
• Once the store is current, we need to somehow get Apple to sell their products at the same prices they are sold in the U.S. The fact that it is opening in Ramat Aviv is not a good sign (that is the Beverly Hills of Israel). A man can dream, can’t he?

OK well today’s opening is a big step forward, I am sure we will have a long way to go until we have an Apple store like in NYC, but I am still in a good mood today.

-Hillel