By: Hillel Fuld (@hilzfuld)
One of the things I have noticed over the past few years is that technology and the billion dollar industries it creates have gone completely mainstream. While processors, screen resolutions, and data connectivity types were terms used by geeks only a few years back, now, the latest iPhone or Samsung Galaxy is a topic of discussion among pretty much all parts of the population.
I don’t know if it is because we didn’t have technology this cool when we were kids or because kids today are wired differently but it never ceases to amaze me when my kids come home from school and they ask me which is better, iOS or Android.
Well, Apple’s latest Mac campaign seems to have taken this shift into account. While Samsung focuses on bashing Apple in most of its ads (although, even Samsung has gotten better lately), and Google focuses on the next big thing in the world of technology, Apple seems to be moving away from talking about products in its ads and moving toward a wider appeal to the normal people it hopes to attract.
This is true for its previous Siri ads, which made use of various celebrities, something we never saw in the Jobs era and it is true for the latest three Mac ads released by the Cupertino giant.
Now, this might have been a smart move to attract mainstream consumers but of course, the tech bloggers of the world are not happy. After all, there is no geek talk whatsoever in any of the ads below.
Personally, I think the ads are great. Well, at least two of the three are. The whole “You bought a fake Mac” ad is a little um… condescending if it is implying that most people would not be able to differentiate between a real Mac and a knockoff. That aside, the other ads are cute and they will surely speak to the billions of people who still buy PCs. Will they appeal to existing Apple customers? Probably not, but I am fairly certain that was not the intention.
What did you think of the new Apple ads?