An Interview with Guy Kawasaki: The Man Who Made Apple “Cool”

Posted on 22. Dec, 2009 by hilzfuld in iPhone, Marketing, Web

By: Hillel Fuld

Since I have been using Twitter, I have had the unique privilege of connecting with some seriously amazing people. Now I say “unique” because if not for Twitter, I would never have come across these individuals who enhance my life daily and on so many levels. One of these people is Guy Kawasaki, who besides having one of the coolest names in the industry is also one of the most important people in tech.

Guy is important for so many reasons, but for me, the fact that one can claim that Guy is single handedly responsible for creating Apple’s “cool” image, puts him in a category of his own. Guy was one of the Apple employees who was involved in promoting and marketing the original Mac back in 1984, when it was not cool yet.  Guy is also a well known venture capitalist, and pretty much any blogger’s role model. He is involved in many projects and websites, such as the famous content aggregator, Alltop, and the Tweetmeme button you see on the top right corner of this post. I am not exaggerating when I say “everything Guy touches turns to gold”. However, just like all successful people, Guy has some unique advice for people starting out, and his answers might surprise you. He will not tell you to wait till your product is perfect before releasing it, in that sense, he is more like an X Google employee than an Apple one.

So, here is the short but important interview I conducted with Guy Kawasaki.

1: How would you summarize Guy Kawasaki in 140 characters or less?

“Empower people”- Now there is a man who keeps it short and sweet.

2: How do you think the Web will be different five years down the road?

“Apple will totally control it. Before a website or blog launches, the Apple web store has to approve it. The process will take anywhere from a week to a month.”- Now THAT is an interesting concept. Do you see that happening? Let me know in the comments.

3: How did you get started on the web?

“I got involved with email through an internal Apple system called AppleLink. My first exposure was CompuServe and America Online.”

4: What is the biggest mistake you have made with your online business?

“It’s not that I haven’t made mistakes, but I don’t have any bonecrusher to talk about. The key to online business is not to fix quickly, not try to never make mistakes. In fact, the biggest mistake you can make with an online business is to try to do everything perfectly—and therefore not evolve fast enough.”- Very interesting considering Apple’s policy (or more accurately, Steve Jobs’ policy, on releasing imperfect products).

5: What is the most important piece of advice you would give to someone starting out with an online company?

“Don’t worry, be crappy. That is, get your site launched. Don’t try to create the perfect site before you launch it.” – See my above comment.

6: What tools do you use to manage your time?

“The calendar part of Entourage.”- Hardcore fanboy!

7: iPhone or Android?

“Iphone right now, but the Google phone is very cool. Stay tuned.”- No surprises there.

8: Mac or PC?

“You’re kidding, right?”- I had to ask, just couldn’t help myself.

9: All time favorite app?

“This is a tough one: Claris Emailer or TweetDeck probably.”- Nice to know we agree on the best Twitter client.

That is where the interview ends, but I am including Guy’s signature in this post, because it will give you a clear picture of who Guy really is. A man involved in various projects, but always knows how to have a good laugh and make light of the situation.

—–

Guy Kawasaki
Alltop
360 Bryant Street, Suite 100
Palo Alto, CA 94301
guy@alltop.com (best way to get in touch)
http://twitter.com/guykawasaki (if you have no life)

http://my.alltop.com/guykawasaki (what I read)
http://blog.guykawasaki.com/ (why I have no life)
http://holykaw.com/ (how I have fun in my life)

6xx-xxx-xxxx office (you’ll never get me here)
3xx-xxx-x cell (Spinvox will convert voicemail to email so I don’t have to listen to people ramble)
6xx-xxx-xxx fax (what’s a fax?)

Guy Kawasaki is one of my favorite people to follow on Twitter because he provides interesting and unique content about any topic imaginable.  I would like to thank him both for his contribution to the tech world and the worldwide Web, and for the unique opportunity to interview him on Tech N’ Marketing.

Below you can (and must) watch one of my favorite Guy Kawasaki videos. He introduces his famous 10 20 30 rule for giving presentations. This is a MUST watch, and if you have ever watched any video I posted, this should be it!

Tags: Guy Kawasaki