So I was asked to come speak at a Microsoft Bispark event last week. The topic I chose was how to market your brand in 2014. I know, shocker. The thing is, I genuinely believe that my whole “philosophy” in marketing can be summed up in two words. Of course, you are going to have to watch the entire speech to learn what the two words are.
A few weeks ago in San Francisco, I attended one of the more eye-opening tech events I’ve ever been to. InContext was the name of the event and it was hosted by one of the more interesting startups out there, Everything.Me (if you’re an Android user, download it now. Thank me later.)
I think it is safe to say that if you spend any time on the social web, in the VoIP industry, or most recently, in the world of personal fitness, you have heard the name Jeff Pulver a zillion times. To explain and describe Jeff in a blog post is practically impossible. In fact, even to cover all his accomplishments alone in a blog post would be quite difficult.
Every once in a while, I feel the need to expand my horizons by connecting and learning from new people on the social web. So I turn to my Twitter followers and ask for some recommendations on interesting people to follow. A few months back, someone recommended I follow a mobile analyst by the name of Benedict Evans.
Over the years of blogging, there have been a few defining moments. Not many, but each was pretty significant to me. The decision to leverage my personal blog to interview some of the most amazing people with whom I have connected was such a moment. People like Alyssa Milano, Guy Kawasaki, Walt Mossberg, David Pogue, and many more.