Steve Jobs vs. The Simpsons

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simpsons-mappleBy now, I am sure most of you have seen The Simpsons’ take on Apple and their products. If you haven’t, you can watch it here.

When I initially watched that episode of the Simpsons, I thought to myself, are Apple products really that exclusive and expensive? After all, the amazing iPhone is only $199, so what are they talking about? Well, I found myself an answer to that question when searching for a better pair of earphones for my iPod Touch. The ones they come with are just not what they should be for so many reasons, so I turned to to see what else they offer.


Here is where I almost fell off my chair. A pair of in-ear headphones that have a simple mic and remote on the wire (the 2nd gen iPod Touch needs a mic to use apps like audio recorders and VOIP calling), will set me back, $80??!! OK that’s a little ridiculous if you ask me. I guess Lisa was right.

OK so Apple is a little exorbitant, but here is the catch, here is where Apple’s genius comes into the picture. These $80 earphones received amazing reviews from anyone and everyone who had a chance to review them. CNET, for example, concluded ” If you own a new iPod, the Apple In-Ear headphones are a great value. Owners of iPhones and older iPods will have to decide whether the mic and remote compatibility issues are worth overlooking for the substantial boost in sound quality”. So they charge a lot, but at least they back their prices up with great products.


The even bigger catch than these earphones being worthy of everyone’s praise, is the fact that even though the price is outrageous, I want them! Not only do I want them (I want that Bentley too), I am seriously considering purchasing them in the near future (let’s hope my wife doesn’t read this).

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Hillel is Co Founder and Chief Marketing Officer at ZCast, a company taking on the pain of modern audio broadcasting. Hillel also blogs for many influential sites including TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more. Hillel has been named Israel's top marketer, has been featured on CNBC, Forbes, and many others and was recently added by Google to its marketing experts program. You can find and talk to Hillel on Twitter. He is @Hilzfuld.

  • Roger Parker

    Sorry, try again. $80 just isn’t that expensive for good quality earbud with a mic. Have you looked at the competition? All over what Apple charges, closer to the $100-$120 range.

  • hilzfuld

    I am not sure about that, cnet claims the sound quality of the Apple earphones does not compare to ones that go for $120.

  • hilzfuld

    To all those that are upset by this post and think the price is fair, read what CNET writes about the sound quality.
    “When heard side-by-side with Etymotic’s HF2 headphones we had the opposite reaction, noticing the HF2’s improved clarity and overall transparent sonic character”

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  • joni

    i think Steve is the best, but bart is better.
    i hope the simson application is very good.

    have fun withith you iphone