As I posted yesterday, the first Apple store launched last night in Ramat Aviv, Israel. Unfortunately, I was unable to make it to the opening, but after checking out their online store, I can safely say that Apple has done it again.
My two concerns about the store were that it would not offer current products, I thought they would have last generation iPods and Macs, and that the prices would be insanely high, like most other imported products in Israel.
Well, it seems I was wrong on both counts. The new store offers the new generation iPods, including the accelerometer Nano and the just announced iPod touch. As for the prices, they could be better, but they are, in my opinion, pretty reasonable.
The new Nano (16GB) that goes for $200 in the U.S, is being sold here for 1000 Shekel. Now, with the current dollar (the dollar fluctuates around 1 dollar=3.5 Shekel), that is a lot, but I think after saving the headache of getting it shipped overseas, and taxes, and most importantly, getting Apple service in Israel, the price really is pretty decent. The new Touch (32GB) is selling for 2,150 Shekel (it is sold for $400 in the U.S), also not so bad.
However, the Macbooks and the iMac are a totally different story. The top of the line iMac, which sells for $2200 (translated to around 8,000 Shekel) in the U.S, is being sold here for 11,700 Shekel. A little ridiculous if you ask me.
All in all, I will most definitely be buying my next iPod there, and of course, we are all waiting till Apple decides to sell their iPhones in Israel.