Long overdue, post. Long overdue. If I had a dime for every startup that confused content marketing and PR, I would be able to single-handedly fund them all, and fire the marketing person who didn’t know the difference between these two concepts. There, I feel much better now.
Like so many of my blog posts, this one has been baking in my head for several years. The truth is, as the market evolved, my need to write this post only increased, so it was time.
It has been a decade now since I started meeting local startups on a daily basis. We usually meet for lunch and talk about topics ranging from their pitch, competitors, go-to-market strategy, or many other questions pertaining to marketing and growth.
Anyway, beyond trying to help entrepreneurs that I meet, there are some companies with whom I take our relationship to the next level. I am fortunate to be working with some truly remarkable companies, all of which you can see and read about on my site, but speaking of site, a few months ago, I met Syte (sorry, couldn’t help myself.)
Ok, so this is crazy exciting for me. Not only have I not done this type of interview in a long time, way too long (You can see my previous interviews here), but Mark Gurman is somewhat of a legend to me, and millions of others. You know all those Apple scoops and leaks you read about on the web? The leaked images of the next iPhone, the Apple rumors that have become somewhat of an industry in an of itself? Mark is the man who always brings that information to us. The man is Mr. Scoop himself!
It happened. After months of gradually lowering my activity on Snapchat and paying close attention to the amount of Snap spam I get on a daily basis, I finally deleted the app from my iPhone’s home screen, which for all intents and purposes means, I just quit Snap.
Ok, here we go again. I have already written about the “right” aka effective way to make a business intro in today’s day and age. Please read that article, it will save you lots of awkwardness. Intros are something people in the business world make daily, sometimes ten times a day, sometimes more. Meetings are the same.
Seriously speaking, this is a post I should have written a decade ago. In that sense, I have been thinking about it and cooking up this post for the better part of the past decade. And to be honest, with the growth in popularity of social, aka, communication platforms, the problem has only intensified. It needs to be addressed.
What an insane week it has been! You see, my professional bucket list is not all that long, and it is not that long for one simple reason, I try to cross things off. When I want to accomplish something big, I start small, sometimes fail, but I usually try. Some of the items that have occupied space on that list in the past include building relationships with legends such as Steve Wozniak and Marc Andreessen. Done and Done.
My name is Hillel Fuld and I am, and have been the world’s biggest sucker for the better part of the past decade.