Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.