Once again, Apple’s marketing team has managed to amaze me. The only question I have is, why don’t other companies, like say Microsoft, learn from Apple’s marketing strategies? They really are nothing short of brilliant.

Now I know this is Aryeh’s area of expertise, and I know nothing about marketing, except of course as an average consumer I know when marketing achieves its goals, i.e when I want to buy the product that is being marketed, but besides that, not much. However, after watching Apple’s video presentations, that they always post on their site right after a product is announced, I somehow always want to buy their product.

For example, 5 minutes ago, I was not interested in buying a new Macbook, nor did I know what the new Macbook offered that the old ones did not. I innocently surfed to Apple.com, maybe to check out some trailers, maybe to look at one of their innovative products. But before I could get to my destination, I clicked on a video presentation of the new Macbook, and guess what? I want one! I have officially been transformed from a PC to a MAC, in 5 minutes!

Isn’t that what marketing is all about?

This is not to mention Jobs’ brilliant keynotes, or any of their other marketing strategies, I already talked about those here. This is just a simple combination of caring enough to post a video presentation on the site, and making it just great enough, that after watching it, I know what I want for my birthday.

-Hillel