This post is not about Apple, Google, or even Twitter, it is about people. The below video is a collection of some of the most amazing things people have done on video. It is an absolute must-watch, it is sure to blow your mind.
If you are not familiar with Gary Vaynerchuk, you must not spend too much time on the social Web. He is the guy who is the answer to all the people or companies that are skeptical about the returns of social media. Where do I start?
With some bad language and some volume issues, this is up there with the most brilliant YouTube campaigns I have ever seen. It is a campaign for a brand of white-out called Tipp-Ex and brings Web internet video interactivity to a whole new level.
I think it is safe to say that I spend a significant amount of time on the Web and a high percentage of it watching videos. I have watched quite a few YouTube videos in my time, and although I first saw this video years ago, it remains my favorite video of all time. This guy really sums up our tech generation perfectly. Please share some of your favorite Youtube videos in the comments.
Yup, this is no joke! If United Breaks Guitars and Susan Boyle have not demonstrated this point enough, Youtube videos can have a serious impact. This guy made a video with a $300 budget, and was contacted within days with a $30 million dollar proposal.
If you have not yet heard this story, you must read the first post “The Power of Social Media; United Breaks Guitars”. Long story short, a country singer from Canada had his $3,500 guitar smashed to bits by the staff of United Airlines. He pleaded with them to compensate him, only to be met with a full year of bureaucratic processes, which all led to a big fat “NO”. At this point, he threatened them that he would produce 3 YouTube videos that will tell the story and distribute them using social media. They of course laughed at this threat.
I am not sure if something else like this exists, but it is a pretty cool concept, which I think could totally dominate the online video space. The possibilities are endless, just think about a company using interactive video to market their product, I have some pretty awesome ideas.