Archive for 'Web'

What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Posted on 20. Apr, 2013 by .

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So there I was minding my own business in a Tel Aviv mall, trying to decide what to eat for dinner. As I walked through the food court, there were many options including burgers, sushi, pizza, and a Chinese restaurant that looked like the food was quite tasty. Then the person behind the counter of the Chinese place did something smart that could have easily been the “differentiator” that would lure me in to becoming a customer.

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10 Questions for Google’s Developer Relations Program Manager and the Nicest Guy in Tech, Amir Shevat

Posted on 28. Feb, 2013 by .

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Oh, so you think I am exaggerating about the “Nicest guy in tech” title? Then you have not met Amir. The guy is just plain awesome. Now that I got that out of the way, Amir plays a central role in the activities of Google Israel. And let there be no mistake about it, Google Israel plays a central role in the global scope of what Google accomplishes daily. In fact, I was shocked to discover just how much of Google’s core offering was and continues to be developed here in Israel.

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An Interview With Mike Elgan about Google+, Innovation, and Why He Uses an iPhone

Posted on 16. Feb, 2013 by .

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Today, I am adding to the list of my role models who I had the opportunity to interview thanks to the social Web. If you, like me, spend most of your dat reading/writing/talking about the world of tech and innovation, you must have come across the name Mile Elgan.

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An Interview with Jeri Ryan about Acting, Social Media, and iPhone Apps

Posted on 11. Feb, 2013 by .

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One of the greatest perks of being active on social media is the opportunity to meet folks I would never (ever) have the chance to meet otherwise.

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Correct, There are No Rules to Twitter. Except These, of Course

Posted on 11. Nov, 2012 by .

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TweetBy: Hillel Fuld (@hilzfuld) People really hate when you tell them how to tweet, and rightfully so. Twitter is an open platform (or it used to be, but that is a topic for another time.) that entails writing a message of 140 characters max, and there are no rule books, so who made you the [...]

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Twitter in 2007: If You Want Some Perspective on Tech and Web Companies, Watch This Video

Posted on 28. Oct, 2012 by .

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One of the common misconceptions in tech is that the product itself is what ultimately matters most in the success or failure of a company. If anyone proves that theory wrong, it’s Twitter.

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My New Social Media Pet Peeve: Group Tagging. Don’t Do It. Ever!

Posted on 05. Sep, 2012 by .

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Over the years since i started blogging, I have found myself writing a post for the sole purpose of sending it to someone the next time they ask me a question like “What is the point of Twitter?” or send me a message asking me to like their Facebook page. Well, this post is another one in the series.

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You Finally Started Tweeting? Great! Here is the Only Tip You Need to Know

Posted on 14. May, 2012 by .

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Seeing someone join Twitter and watching them make the same mistakes so many others have made is often painful. I am referring to spamming celebrities in the hopes that they will get a response (and more followers, as a result). I am talking about misusing hashtags on every word in the tweet, in the hope to show up in people’s searches (and get more followers, as a result). And those are just two of the many things you see new Twitter users doing.

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An Interview with Google’s Senior VP Engineering, Vic Gundotra about Google+ and Misconceptions

Posted on 11. Mar, 2012 by .

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The tech space is so ironic sometimes. While pundits refuse to believe that anyone can compete with Android’s market share and are quick to dismiss Windows Phone with the claim “They are just too late to the game”, the same is happening to Google in the social space.

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Yes, I Tweet and Share the Same Post More than Once, Get Over it. In Fact, You Should Do the Same

Posted on 22. Feb, 2012 by .

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As I spend more time on the social Web, some enlightening facts become apparent daily. For example, I know I hang out on Twitter and Google+ way too much, but most normal people do not. I know, it is hard to believe, but some people have lives outside of Twitter and Google+. What that means is that when I share a blog post I wrote, a cute picture, or any other type of content on Twitter, Facebook, Google+, or any other platform, there are going to be many people who do not see that content.

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The Thought Process that Should Go into Writing a Title for your Blog Post

Posted on 21. Feb, 2012 by .

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Now that we established that everyone needs a blog, the question remains, where does one start? Well, there is the platform and topic you choose, of course, but those are topics for another time. Before writing a post, or perhaps once you finish writing the post, you are going to have to choose a title wisely. Why does the title matter? Well, the tweet below says it best.

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