If you have not yet heard this story, you must read the first post “The Power of Social Media; United Breaks Guitars“. Long story short, a country singer from Canada had his $3,500 guitar smashed to bits by the staff of United Airlines. He pleaded with them to compensate him, only to be met with a full year of bureaucratic processes, which all led to a big fat “NO”. At this point, he threatened them that he would produce 3 YouTube videos that will tell the story and distribute them using social media. They of course laughed at this threat.
He made the first one and it brought 5 million views by the time I am writing this post. United contacted him and told him they took the lesson to heart and offered much more money in compensation then was originally discussed. Dave told them he was going to keep his promise and produce the three videos. Below is the second one in the series. It is at 33,000 views and counting.