If you are like most people, you have never heard of Gary Vaynerchuk, but if you are like most geeks, he is an idol. The guy took a wine store and made it into a $50 million a year business. Gary’s book Crush It is yet another one of his accomplishments on the long list of his huge successes.

You know how when you want to go work out or for a jog, you make yourself a playlist that always has the song “The Eye of The Tiger” on it? Yea, well the below video is the “The Eye of the Tiger” of online media. This is what I watch when I need inspiration.

I am not going to go into great detail about the new way of building your brand because I could not possibly say it as well as Gary does, but let me just say one thing. To make it big in the online world, you do not need millions and you do not need a huge company name behind you. If you spend enough time branding yourself and building your reputation as an expert in whatever field you are in, your “brand equity” as Gary calls it will eventually become the big break you are waiting for.

The two things it takes to succeed are work and passion. It all starts with passion. If you are doing something in the online space (or any space for that matter), whatever it may be, because you want to make a quick buck, you will not get far. If, however, you have a small niche, but one you are passionate about, get working on it. Whether it is a few hours a day or a full time thing, keep plugging. Give it time to resonate, and eventually, you will see results and amazing ones. Remember though, you need that passion.

OK, enough lecturing, take the 15 minutes to watch this video and I promise you, you might not know it right away, but it will change your life. Forget all the mumbo jumbo about passion, don’t take my word for it. Watch this video and see what I mean. The guy is as passionate as they come!