A few days ago Hillel posted about the new Apple headphones, and we got many people responding to his blog post. One of the responses was a post by a gentleman named Brian. Here is his comment:
Author : Brian (IP: **********)
E-mail : ************@mac.com
Whois : ********
Sorry, this is complete FUD. Just as Roger noted above, check out the various other in-ear buds out there and you’ll find they are all above $79. Anything less than that is in another class of quality.
Why are you blaming Apple for this? I guess the secret is out. Apple is working with vendors to price fix all ear bud systems, oh wait, they weren’t the first out with these….
Please, remove the bullseye from Apple and let’s get some real facts in here before you spread more FUD.
I am going to leave all comments regarding the content of the post aside and focus on who is posting. I believe the person who posted this comment is a representative of the Apple corporation. If you look at the IP address, it tracks back to Apple Inc. If this is so, I am very disappointed with Brian’s unwillingness to tell us who he represents. It is truly unacceptable for Apple to be doing this.
Using tactics of Guerrilla marketing are often times necessary, but it needs to be done correctly:
Brian had some very big beginner’s mistakes:
1. Mask your freakin IP address! Come on everyone know that WordPress tracks your IP.
2. Don’t use terminology that only people from the industry use, like FUD . The Average Joe has no idea what FUD means.
3. Only use Guerrilla marketing when necessary – we are just some guys writing a blog about interesting stuff we come across and we write how we feel about it. DUDE, we are not your make it or break it point. Thanks for taking interest in us but look elsewhere.
I hope you own up to your comment and provide an explanation. Again, this is not about the content of the blog post or the comment (which is quite nasty) but rather about Brian and who he represents.