The Two Words You Need to Know in Order to Effectively Market your Brand on the Web in 2014

Posted on 30. Mar, 2014 by .

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So I was asked to come speak at a Microsoft Bispark event last week. The topic I chose was how to market your brand in 2014. I know, shocker. The thing is, I genuinely believe that my whole “philosophy” in marketing can be summed up in two words. Of course, you are going to have to watch the entire speech to learn what the two words are.

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Looking for Inspiring Folks to Follow on Twitter? Here are 77 for your Immediate Tweeting Pleasure!

Posted on 06. Mar, 2014 by .

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We’ve been down this road before. You signed up for Twitter after years of hearing all your friends talking about tweeting this and tweeting that. You open Twitter.com and are completely and utterly lost. What do you say? What do you read? How do you get more followers? Who do you follow?

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My Interview with Robert Scoble about Tech, Privacy, Redbull, and Israeli Tech

Posted on 17. Feb, 2014 by .

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A few weeks ago in San Francisco, I attended one of the more eye-opening tech events I’ve ever been to. InContext was the name of the event and it was hosted by one of the more interesting startups out there, Everything.Me (if you’re an Android user, download it now. Thank me later.)

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Why I am Joining Zula Full Time as CMO

Posted on 10. Feb, 2014 by .

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It has been quite an interesting last few weeks/months. If you reading this, I guess you are somewhat familiar with my work and what I do with Israeli startups on a daily basis. If not, this sums it up pretty well. Because of the type of work that I do, when I announced a while back that I am leaving Inneractive, there were a few interesting offers. Again, not because I am a rockstar, just because I make a hell of a lotta noise and let’s be honest, that’s a big part of what startups and tech companies in general, need.

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Why Everything You Think about Google+ (and Social, in General) is Wrong.

Posted on 27. Jan, 2014 by .

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If I had a dime for every person who said to me “Twitter is dumb. I don’t get it and will never join.” or “Google+ is a ghost town, I don’t need another social network and no one is there anyway” or “Facebook is of no value to me or my business”, I would be a very wealthy individual.

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After Years of Development, Umoove Finally Provides a Taste of the Future of Mobile

Posted on 15. Jan, 2014 by .

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Yesterday, Umoove launched The Umoove Experience. Two questions I get quite often and especially in the last 24 hours are:

What the heck do you do?
What is your connection to Umoove?

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Wait, You Genuinely Thought This Was the Best Way to Use Social Media? You Got it All Wrong!

Posted on 07. Jan, 2014 by .

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Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.

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One Question you Must Ask Yourself Before Launching Your Startup (Not What You Think!)

Posted on 02. Jan, 2014 by .

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Before I begin, let me just clarify something. I have never launched a startup. There, I said it. I have insane amounts of respect for someone who can have an idea, execute on that idea, deal with all the struggles involved in that execution, and last all those years not sleeping, barely eating, until that idea becomes a success.

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So You Finally Started a Blog? Awesome. Here are Some Basic/Important Tips No One Told You

Posted on 31. Dec, 2013 by .

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I am a huge believer in content. Seriously, no matter what you are trying to accomplish, writing or generating good content for people to consume is generally a good strategy. I am of the opinion that there are very few exceptions to the rule that every human being should have a blog!

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And the Top Spot on the List of Most Annoying Things that Happen on the Social Web Goes To…

Posted on 26. Dec, 2013 by .

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Over the years, I have ranted quite a bit about different types of behavior that annoy me on the social web. Things like group tagging on Facebook or Twitter, begging for likes or retweets, and others. It was time for another addition to the “Please don’t ever do this on social media. Ever” list.

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The Strangest Thing Just Happened to Me. I Finally Got Snapchat! It All Makes Sense Now!

Posted on 25. Dec, 2013 by .

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I know, such a dramatic title, but really, this Snapchat phenomenon has been boggling my mind for months. Hold up a second here. I am not talking about Snapchat the business and why Facebook and Google want to buy it for billions. I am not even talking about why Snapchat was actually brilliant to turn those offers down.

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