Mobile and Social Media

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Why I am Joining Zula Full Time as CMO

It has been quite an interesting last few weeks/months. If you reading this, I guess you are somewhat familiar with my work and what I do with Israeli startups on a daily basis. If not, this sums it up pretty well. Because of the type of work that I do, when I announced a while back that I am leaving Inneractive, there were a few interesting offers. Again, not because I am a rockstar, just because I make a hell of a lotta noise and let’s be honest, that’s a big part of what startups and tech companies in general, need.

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Wait, You Genuinely Thought This Was the Best Way to Use Social Media? You Got it All Wrong!

Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.