The First Truly Interactive Ad in a Newspaper! (VIDEO)

Posted on 05. Oct, 2010 by hilzfuld in iPhone, Tech

This is up there with the coolest uses of modern technology that I have ever seen. You need to watch this video to believe what Axa, a Belgium insurance company, did to promote their iPhone app. To be honest, I do not understand how they did this from a technical perspective, but all I have to say is “Wow”. Take a look and feel free to explain this to me in the comments or reach out to me on Twitter.

Thanks Zee for pointing me in the direction of this ad!

Tags: axa, interactive newspaper, interactive video

http://www.seital.co.il rashi

yup, I think the adv is about as real as the car accident…

We’re having a small bet over here…

Anyone in Belgium readers out there who can testify this is a real adv and not just a promo gimmick?
http://technmarketing.com hilzfuld

No confirmation but how about the entire Web talking about it? See:
http://www.macstories.net/iphone/an-impressive-iphone-newspaper-ad-video/

http://www.simplyzesty.com/advertising/ad-brings-newspapers-life/

http://thenextweb.com/apple/2010/10/05/now-this-is-remarkable-an-amazing-interactive-newspaper-iphone-ad-video/?awesm=tnw.to_16rWb&utm_content=twitter-publisher-main&utm_medium=tnw.to-twitter&utm_source=direct-tnw.to

And if that does not convince you, here are details about the company behind the campaign:

http://adsoftheworld.com/media/ambient/axa_insurance_iphone_print_ad

How’s that for some quick research?
yitzchak

as far as i can see, this is possible using connectivity features that are in the iphone, maybe by having the camera on and the image on the pages triggers something, or by having a digital strip to activate the video

anyway very cool.
Shimon

Looks pretty cool.

You just put your phone on it and it loads the video automatically? Any Idea how the tech works?
Shimon

Based on the comments at
http://adsoftheworld.com/media/ambient/axa_insurance_iphone_print_ad
the user had to manually input a url before placing the phone on the ad.

Far less cool in my opinion.
Dov

I think the users actually have to surf to the address http://www.axa.be/iphone – check out the wording in the white area that’s covered over by the phone: “posez votre iphone ici” (put your iphone here) … “et surfez sur http://www.axa.be/iphone” (and surf to http://www.axa.be/iphone)

Any actual confirmation that it’s automatic, without users typing in the address to surf to?
http://technmarketing.com hilzfuld

Guys, not sure how it works but whatever the case is, it is a really creative way of keeping eyeballs on your ad for more than 20 seconds, which is what all advertisers want.
http://twitter.com/yeedle Yeedle

If the way how it works is by going to a certain website first and then placing it there, here is something to the same affect that I personally think is far more interesting. http://www.youtube.com/watch?v=FO6yRZnT90k note that the tag can be placed on newspaper ad, and the reader can by just taking a picture listen to whatever the company loads.
http://Nealwiser.com Neal Wiser

Yitzchak is correct (above). Something on the page triggers the app. Very clever, and simple.
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The First Truly Interactive Ad in a Newspaper! (VIDEO)

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