There are some ads that use state of the art technology to create an interactive video online. We have seen quite a few examples of this, the last one being the Tipp-Ex ad. Then there are some ads that are just plain awesome and they have absolutely no bells and whistles at all.
This is one of those ads. Can’t put my finger on what makes it so awesome, but I am sure you will agree after watching it, that it hits the spot from a marketing perspective.