Comments for Mobile and Social Media

Comment on Finally Joined Twitter? Please PLEASE Don’t Make These Mistakes by Cormac O Connor

Cormac O Connor — Sun, 12 May 2013 15:44:00 +0000

i have a great Mobile Company for traffic, transit And parking solutions. I will like to send You some information. You like tech!

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by Daman Bahner

Daman Bahner — Tue, 23 Apr 2013 06:27:00 +0000

Love this post, so true!! As someone self immersed in a combo of tech blogs, biz books, and great Twitter streams, this seems so self evident. I guess this validates the need for us in the know to spread the message

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by Shoshanna Keats-Jaskoll

Shoshanna Keats-Jaskoll — Sun, 21 Apr 2013 07:22:00 +0000

Yup- could have written this about the store that charged me 5NIS to return something I had bought less than 24 hours earlier. I wasted my breath explaining the backwards thought process and why its shooting themselves in the foot… Especially since its a neighborhood store!

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by hilzfuld

hilzfuld — Sun, 21 Apr 2013 06:41:00 +0000

thanks man. Yea, B2B is a different animal and the same principles may apply but in a very different manifestation. Not free chicken.

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by Jon Burg

Jon Burg — Sun, 21 Apr 2013 06:39:00 +0000

This is a really great post and is universally applicable in B2C marketing.

This plays out slightly differently in B2B, and is slightly less applicable in high-cost businesses. MailChimp for example, gives out free email management for the first 12,000 subscribers, but if I’m starting at 20k subscribers they aren’t going to give me much for free – because it would eat away at their business model. At the same time, service business are not likely to allow a second sample due to the relative high cost of each engagement.

But for all those B2C marketers, this is a lesson that cannot be repeated enough.

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by hilzfuld

hilzfuld — Sun, 21 Apr 2013 06:14:00 +0000

thanks Nikki.

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by Nikki Ralston

Nikki Ralston — Sun, 21 Apr 2013 06:11:00 +0000

A good reminder of what we know inside but sometime get distracted from. I would add to that that the time and effort spent trying to quantify everything is also a bit of waste. If you spent your whole time at dinner counting calories and your meal expenditures you would miss out on some of the value of the meal. I’m not saying throw budgets to the wind, just don’t spend too much time obsessing over ROI. Better to be asking ourselves what our customers want and giving it to them. What is true for product, is true for marketing. Great post!

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by hilzfuld

hilzfuld — Sun, 21 Apr 2013 05:59:00 +0000

Thanks man.

Comment on What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand! by Dani Klein

Dani Klein — Sun, 21 Apr 2013 05:58:00 +0000

May be the best GaryVee clip of all time. Good post Hillel.

Comment on Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late! by Farhana Rahman

Farhana Rahman — Wed, 06 Mar 2013 04:45:00 +0000

That’s right! You tell ‘em! (Though I am guilty of uttering all your statements in the second paragraph.)