10 of the Most Annoying Things People Have to Stop Doing on Social in 2014

Gosh, I hate posts like this. Not only is it somewhat of a rant, and if you follow me online, you must have realized that I am highly allergic to negativity, but it is also about annoying things people do on the social web. So much has been said about it and again, nothing I dislike more than repeating what has already been said… Having said all that, this is, sadly, an important post for too many people.

 

The Two Words You Need to Know in Order to Effectively Market your Brand on the Web in 2014

So I was asked to come speak at a Microsoft Bispark event last week. The topic I chose was how to market your brand in 2014. I know, shocker. The thing is, I genuinely believe that my whole “philosophy” in marketing can be summed up in two words. Of course, you are going to have to watch the entire speech to learn what the two words are.

 

Wait, You Genuinely Thought This Was the Best Way to Use Social Media? You Got it All Wrong!

Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.

 

The Strangest Thing Just Happened to Me. I Finally Got Snapchat! It All Makes Sense Now!

I know, such a dramatic title, but really, this Snapchat phenomenon has been boggling my mind for months. Hold up a second here. I am not talking about Snapchat the business and why Facebook and Google want to buy it for billions. I am not even talking about why Snapchat was actually brilliant to turn those offers down.