Marketing | Mobile and Social Media

What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Posted on 20. Apr, 2013 by hilzfuld.

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So there I was minding my own business in a Tel Aviv mall, trying to decide what to eat for dinner. As I walked through the food court, there were many options including burgers, sushi, pizza, and a Chinese restaurant that looked like the food was quite tasty. Then the person behind the counter of the Chinese place did something smart that could have easily been the “differentiator” that would lure me in to becoming a customer.

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Why I Was Wrong about the iPad Mini. Well, Sorta…

Posted on 04. Apr, 2013 by hilzfuld.

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When Apple introduced the iPad Mini, it was the first ever Apple announced that sparked an emotional reaction from your truly. No, it was not excitement or happiness that the company finally reversed a policy put in place by the late Steve Jobs that there is no room for a smaller tablet in the Apple portfolio. My reaction to the iPad Mini announcement was actually disappointment and frustration, maybe even borderline anger.

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Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

Posted on 05. Mar, 2013 by hilzfuld.

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Please forgive me if this post comes off as a rant, but enough is enough. Every few months, a new handset/mobile platform comes out and the same claims are repeated by the pundits. “Too little, too late”. Apple and Google own the mobile market and that can’t change. And every time I read those words, I realize just how fast people forget.

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10 Questions for Google’s Developer Relations Program Manager and the Nicest Guy in Tech, Amir Shevat

Posted on 28. Feb, 2013 by hilzfuld.

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Oh, so you think I am exaggerating about the “Nicest guy in tech” title? Then you have not met Amir. The guy is just plain awesome. Now that I got that out of the way, Amir plays a central role in the activities of Google Israel. And let there be no mistake about it, Google Israel plays a central role in the global scope of what Google accomplishes daily. In fact, I was shocked to discover just how much of Google’s core offering was and continues to be developed here in Israel.

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An Interview With Mike Elgan about Google+, Innovation, and Why He Uses an iPhone

Posted on 16. Feb, 2013 by hilzfuld.

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Today, I am adding to the list of my role models who I had the opportunity to interview thanks to the social Web. If you, like me, spend most of your dat reading/writing/talking about the world of tech and innovation, you must have come across the name Mile Elgan.

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An Interview with Jeri Ryan about Acting, Social Media, and iPhone Apps

Posted on 11. Feb, 2013 by hilzfuld.

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One of the greatest perks of being active on social media is the opportunity to meet folks I would never (ever) have the chance to meet otherwise.

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What Microsoft and Nokia Can and Should Learn from the Recent Launch of BlackBerry 10

Posted on 05. Feb, 2013 by hilzfuld.

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TweetBy: Hillel Fuld (@hilzfuld) I know what you’re thinking, “Learn from BlackBerry? Who said it will succeed? Why is BlackBerry in a place to teach anyone anything?” Good question. I thought you’d never ask. OK, so as you know, BlackBerry launched what it hopes will be the vehicle the company rides on its way to [...]

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Correct, There are No Rules to Twitter. Except These, of Course

Posted on 11. Nov, 2012 by hilzfuld.

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TweetBy: Hillel Fuld (@hilzfuld) People really hate when you tell them how to tweet, and rightfully so. Twitter is an open platform (or it used to be, but that is a topic for another time.) that entails writing a message of 140 characters max, and there are no rule books, so who made you the [...]

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Let’s Just Get This Straight, Steve Jobs Was Not Wrong for Dissing Small Tablets

Posted on 07. Nov, 2012 by hilzfuld.

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While the following statement is going to sound funny when taken out of context, I am going to say it anyway. It can’t be easy to be Apple. Relax, I know how much money the company has and I know how far ahead of its competitors it is in the tablet space, but I still stick to my statement.

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The Most Ridiculous Complaints about the iPhone 5

Posted on 20. Sep, 2012 by hilzfuld.

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TweetBy: Hillel Fuld (@hilzfuld) Let me be very clear here. I am as guilty of saying the things I am going to list below as anyone. I “Live tweeted” (is that even a real thing?) the Apple announcement and let’s just say, multiple people asked me if Samsung was paying me to be anti-Apple. “We’re [...]

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The Most Ridiculous iPhone 5 Concept Video you Will Watch Today

Posted on 09. Sep, 2012 by hilzfuld.

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If you’ve been reading my posts or following me on Twitter, you might have noticed that as the launch of the iPhone 5 nears, my enthusiasm for iOS and the iPhone diminishes. You see, I have been using the Samsung Galaxy Note with Jellybean as well as the Nexus 7 with Jellybean. Both are fantastic devices running a polished and intuitive version of Android.