An Interview with Saul Singer, Co-Author of the Book ‘Startup Nation’ and One of Israel’s Greatest Thinkers

Over the years, I have done quite a few killer interviews and I am very proud of the long list. Having said that, the opportunity to have interviewed Saul Singer is definitely at the top of my list. If you are not familiar (how are you not familiar?), Saul wrote the book “Startup Nation” along with his brother in law, Dan Senor.

 

10 of the Most Annoying Things People Have to Stop Doing on Social in 2014

Gosh, I hate posts like this. Not only is it somewhat of a rant, and if you follow me online, you must have realized that I am highly allergic to negativity, but it is also about annoying things people do on the social web. So much has been said about it and again, nothing I dislike more than repeating what has already been said… Having said all that, this is, sadly, an important post for too many people.

 

The Two Words You Need to Know in Order to Effectively Market your Brand on the Web in 2014

So I was asked to come speak at a Microsoft Bispark event last week. The topic I chose was how to market your brand in 2014. I know, shocker. The thing is, I genuinely believe that my whole “philosophy” in marketing can be summed up in two words. Of course, you are going to have to watch the entire speech to learn what the two words are.

 

Wait, You Genuinely Thought This Was the Best Way to Use Social Media? You Got it All Wrong!

Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.