Archive for 'Marketing'
Posted on 25. Jun, 2014 by hilzfuld.
Ok, I agree. Even I rolled my eyes after reading my own title. Sounds like another silly Twitter post trying to tell me that something as simple and trivial as a Twitter favorite is really a secret marketing tool. Sounds crazy, I know. I hope you change your mind after hearing me out.
Posted on 18. Jun, 2014 by hilzfuld.
Before we jump in, let me answer the obvious question. “Why have you been meeting Israeli startups every day for years?” Good question. Thought you’d never ask.
Posted on 09. Jun, 2014 by hilzfuld.
Gosh, I hate posts like this. Not only is it somewhat of a rant, and if you follow me online, you must have realized that I am highly allergic to negativity, but it is also about annoying things people do on the social web. So much has been said about it and again, nothing I dislike more than repeating what has already been said… Having said all that, this is, sadly, an important post for too many people.
Posted on 02. Jun, 2014 by hilzfuld.
Over the years, I have followed and connected with a whole lot of amazing people in the tech industry. In case you hadn’t noticed, I decided a while back that I wanted to do more than read their tweets, and started conducting interviews.
Posted on 30. Mar, 2014 by hilzfuld.
So I was asked to come speak at a Microsoft Bispark event last week. The topic I chose was how to market your brand in 2014. I know, shocker. The thing is, I genuinely believe that my whole “philosophy” in marketing can be summed up in two words. Of course, you are going to have to watch the entire speech to learn what the two words are.
Posted on 06. Mar, 2014 by hilzfuld.
We’ve been down this road before. You signed up for Twitter after years of hearing all your friends talking about tweeting this and tweeting that. You open Twitter.com and are completely and utterly lost. What do you say? What do you read? How do you get more followers? Who do you follow?
Posted on 17. Feb, 2014 by hilzfuld.
A few weeks ago in San Francisco, I attended one of the more eye-opening tech events I’ve ever been to. InContext was the name of the event and it was hosted by one of the more interesting startups out there, Everything.Me (if you’re an Android user, download it now. Thank me later.)
Posted on 27. Jan, 2014 by hilzfuld.
If I had a dime for every person who said to me “Twitter is dumb. I don’t get it and will never join.” or “Google+ is a ghost town, I don’t need another social network and no one is there anyway” or “Facebook is of no value to me or my business”, I would be a very wealthy individual.
Posted on 07. Jan, 2014 by hilzfuld.
Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you on Twitter? (You’re not? Then you have other problems you need to work out.) Why have you started using Google+? (You haven’t? See above.) Pinterest? Instagram? Foursquare? Why do you use any of these platforms? Really, ask yourself that question.
Posted on 26. Dec, 2013 by hilzfuld.
Over the years, I have ranted quite a bit about different types of behavior that annoy me on the social web. Things like group tagging on Facebook or Twitter, begging for likes or retweets, and others. It was time for another addition to the “Please don’t ever do this on social media. Ever” list.
Posted on 25. Dec, 2013 by hilzfuld.
I know, such a dramatic title, but really, this Snapchat phenomenon has been boggling my mind for months. Hold up a second here. I am not talking about Snapchat the business and why Facebook and Google want to buy it for billions. I am not even talking about why Snapchat was actually brilliant to turn those offers down.