Mobile and Social Media

Ten iOS Gems Hidden Deep in the App Store

Posted on 16. May, 2011 by hilzfuld.

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Developing an app is far from an easy task. As app consumers, we always hear about the success of apps like Angry Birds, Cut the Rope and others. However, as someone said last week at an event I attended, “For every Angry Birds, there are a lot of angry developers”. This is not a post about the challenges of app development, but if we were to sum up two of the major issues developers face, it would be discovery and monetization.

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Blue Bite is the Future of Mobile Advertising

Posted on 05. Apr, 2011 by hilzfuld.

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After years of writing about mobile technology, I was fortunate enough to start working in the field recently. At inneractive, I work with some of the industry’s leading names in app development across all platforms, as well as companies on the forefront of mobile advertising. Blue Bite is one such company.

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How to Spread the Word about your Mobile App and Maximize Revenue

Posted on 03. Apr, 2011 by hilzfuld.

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The mobile app landscape is becoming a really exciting space right now. The two leaders, Apple and Google, are both pulling out all the tricks to maintain their lead, and we, the users, are eating the fruit. With hundreds of thousands of apps across various app stores, there is no shortage of apps in every category. Apple said it best in its famous iPhone campaign. No matter what you are trying to accomplish with your smartphone, there is most likely “an app for that”.

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Bought an iPhone? Here are the Apps You Need!

Posted on 28. Feb, 2011 by hilzfuld.

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It is the same story every time. Another friend of mine goes over to the dark side, gets rid of his/her BlackBerry and buys an iPhone. Then the questions start pouring in. “How do I delete a song from my iPhone? What do you mean I can’t do it from the device?” “How do I create a ringtone?” Then there is the question that every single new iPhone owner asks: “What apps should I download?”

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5 Lessons Businesses can Learn from App Developers

Posted on 18. Feb, 2011 by hilzfuld.

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Before I begin, I want to clarify one thing. I have never built a business or a product from scratch. I am not an entrepreneur (yet) and there is nothing more annoying than a person who preaches out of lack of experience. Having said that, due to the nature of my work, both as a blogger and a marketing guy, I meet a lot of companies on a daily basis. I hear their challenges and thoughts, and it always occurred to me that the average app developer goes through what every business owner goes through, only on a smaller scale.

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18 Features I’d Expect to See from the Perfect iPhone Twitter App

Posted on 15. Feb, 2011 by hilzfuld.

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One of the obvious advantages of the growing mobile app ecosystem is that if you don’t like a specific app, there is almost always a better alternative. If you don’t like making free calls on Skype, use Viber. If you don’t like the way Instagram applies filters to your photos, use PicPlz or Burstn. If you don’t like the way one flashlight app works, there are hundreds of others to choose from. I think you get the point.

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Interview with GetJar CMO, Patrick Mork on the Angry Birds Exclusive and iPhone Already Reaching its Peak

Posted on 08. Feb, 2011 by hilzfuld.

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TweetBy: Hillel Fuld I had the privilege of having an hour long conversation with Patrick Mork, CMO of the Web’s largest independent app store GetJar yesterday, and I think it is safe to say, I learned a heck of a lot. As you probably noticed, all my previous interviews were done via email so I was able [...]

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Sources: Nokia to Abandon Symbian/Meego, Adopt Windows Phone 7, and Move its HQ to U.S!

Posted on 05. Feb, 2011 by hilzfuld.

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Rueters is reporting that Nokia is expected to announce a reshuffling of the executive team at its event on the 11th. According to some very very reliable sources, I have some different information about what we can expect to hear at the February 11th event.

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It’s Official: The Zaggmate is the Most Useful iPad Accessory on the Market

Posted on 31. Dec, 2010 by hilzfuld.

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Yes, I know that is a Bold statement but after owning an iPad for a few months now and having gone through at least 10 cases and countless other accessories, the Zaggmate by Zagg is to me, the ultimate accessory. Here’s why…

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5 App Development Tips from a Detail Oriented User

Posted on 29. Dec, 2010 by hilzfuld.

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Despite the extravagant number of mobile applications out there, this space is still relatively young. What that means is that users and developers are still learning the ropes of what works and what doesn’t. Clearly, birds that you fling at pigs is a recipe for success, but beyond that, what are some of the other things we have learned?

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5 iPhone Apps to Install Right Out of the Box

Posted on 26. Dec, 2010 by hilzfuld.

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With over 300,000 apps for the iPhone, one of the biggest challenges that many companies are trying to overcome, is discovery. This is a challenge for the iPhone user who is overwhelmed by the vast selection of apps, but it is also becoming a serious problem for the developer who spends time and money developing an app, that more often than not, ends up falling into the black hole of the App Store.