Top Mobile Device To Come Preinstalled With Industry Leading Software

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toshiba-tg01-21It is not often that two industry leaders that both have revolutionary products, join forces. That is exactly what has just happened with my favorite phone of this year’s mobile congress, and my favorite mobile application.

As you all know, there were endless devices announced this year in Barcelona. However, how many of them have a 4.1 inch touch screen display and the fastest mobile processor on the planet, the 1GHz Snapdragon chip? The answer is there is only one device that meets that description. There is also only one manufacturer that, while all the other phones are getting bigger and bulkier managed to get the maximum specs in a package less than 10 mm thick. OK, I wont keep you in suspense any longer, I am talking about the new Toshiba TG01 handset.

Now, I know I already talked about this phone, but out of all the newly released phones, this one gets another mention. Its unprecedented specs include HSDPA, HSUPA, Wifi 802.11 b/g, A2DP, 3.15 mp camera with Auto-Focus, built in GPS with A-GPS, Pocket Office, Facebook and Youtube apps, a photo editor, and a battery that is said to last 5 hours of talk time.


Besides those ridiculous specs, this has got to be one of the nicest phones I have ever seen, I mean a 4.1 inch screen, pretty insane. All this is great, but there is one more thing about this phone that brings it home for me. A certain software developer has just signed a deal with Toshiba to have their application come preinstalled on all TG01s. Now, its not Flyscreen, which would make me even happier, but it is my all time favorite iPhone app, Nimbuzz.


Let me tell you a little about Nimbuzz. This app goes where no other has gone before. Don’t get me wrong, I like Fring and Skype, I really do, but we are talking different leagues here. Besides, I am sure Fring will be kept busy for some time being preinstalled on all Omnia HD devices and Skype on all new Nokias.

Nimbuzz offers the following long list of functions:

AIM, MSN Messenger, Yahoo, Gtalk, Skype, ICQ, MySpace, and Facebook chat. It offers high quality VOIP calls on your iPhone/iPod Touch. It offers an awesome landscape keyboard on the iPhone, something missing from almost all competing apps.  I can go on and on with their offerings, the list is pretty long, but since we are not talking about the iPhone app here, I will share some numbers with you.  To see it in action, watch the following video.

Nimbuzz is currently enjoying users in every country on the planet with a new user every 4 seconds. They have won countless awards for their innovation, including the prestigious Red Herring Global 100, as the only aggregated mobile messenger company worldwide to ever receive this award! Another awesome stat about Nimbuzz is that 95% of their users (including yours truly) recommend it to their friends, people are really lovin Nimbuzz.

This partnership is Nimbuzz’s second, with  their first being SPICE Mobiles in India. With the TG01’s endless capabilities, and Nimbuzz’s industry leading innovation, this is a match made in heaven. I know I personally was considering the TG01 for my next handset, and this development might just push me over the edge. The only thing that still concerns me a little is the fact that Toshiba chose Windows for their OS. I know they have created their own interface to act as a layer for Windows Mobile, but that sort of thing has failed in the past. I am just hoping Toshiba did not make a huge mistake by not partnering up with Google to make this an Android device.


Just to sum up, I am very excited about this phone, which is being released in a few months worldwide with its own customized version of the award winning Nimbuzz software. This was a good move for both sides, and I for one, am looking forward to reviewing the device when I get my hands on one, hint hint.


Update: As I was writing this post, I received an email from a Nimbuzz competitor, Truphone, that they just released a Skype compatible version of their iPhone app. Now you can call and IM your Skype contacts via Truphone on your iPhone. Sorry Truphone, you are going to have to try harder than that to have Tech N’ Marketing write about you.

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Hillel is Co Founder and Chief Marketing Officer at ZCast, a company taking on the pain of modern audio broadcasting. Hillel also blogs for many influential sites including TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more. Hillel has been named Israel's top marketer, has been featured on CNBC, Forbes, and many others and was recently added by Google to its marketing experts program. You can find and talk to Hillel on Twitter. He is @Hilzfuld.

  • Morgan

    Nimbuzz deal with toshiba shows that they are offering some good services, nokia / skype deal story is already in news now days. Interesting is Vopium mobile back service which will also gives an edger to VoIP users. VoIP applications have bright future.

  • hilzfuld

    I agree, the future is VOIP, I don’t think anyone disputes that fact.

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