Apple Does it Again

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Apple released a few new videos recently that, as usual, captured my attention. The first one is an explanation or demonstration of the new Macbook’s multi-touch trackpad, while the other is just another genius iPhone commercial.

When it comes to the new trackpad, I would have to play around with it to determine whether it is absolutely genius or just some more shtick, that when it comes down to using, is too difficult for the average user. Maybe I will go down to the new Israeli Apple store and get the answer to that question. Either way, the video is well done and fun to watch.

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As for the commercial, I don’t know how they do it, but I have yet to see an Apple commercial that I was not extremely impressed with (as opposed to some other company’s ad campaigns that I have now watched 30-40 times and still do not understand). There is nothing unbelievable about it, they did not spend 30 million on it, and there are no famous actors in it. It is simple, straight forward, and just a very good ad.

-Hillel

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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com